Zhongyuan Tower – Business Overview

Business Drivers

Market Success Cause

  • 6 million Chinese travelers visited Korea in 2014
  • Cost Advantages from tax exemption
  • Connecting with TV Home Shopping Sales
  • Allowing Chinese Youke to enjoy premium Korean products shopping on their sites without spending traveling expenses to South Korea
  • Operating the shop under Korean Premium Duty Free shop style
  • Highlighting the diversity and sophistication of goods

Product Supply Success Factors

  • Low barriers to entering Chinese market: No sanitary license required to being in the shop
  • Exclusive supply base of popular Korean cosmetic brands in China
  • Securing diversity of product lines, not limiting items
  • Maintaining stability and durability of supplies