Zhongyuan Tower – Business Overview
Business Drivers
Market Success Cause
- 6 million Chinese travelers visited Korea in 2014
- Cost Advantages from tax exemption
- Connecting with TV Home Shopping Sales
- Allowing Chinese Youke to enjoy premium Korean products shopping on their sites without spending traveling expenses to South Korea
- Operating the shop under Korean Premium Duty Free shop style
- Highlighting the diversity and sophistication of goods
Product Supply Success Factors
- Low barriers to entering Chinese market: No sanitary license required to being in the shop
- Exclusive supply base of popular Korean cosmetic brands in China
- Securing diversity of product lines, not limiting items
- Maintaining stability and durability of supplies